Erica Griffin: Editor in Chief, analyst, YouTube reviewer and personality
I am Erica. I create REAL WORLD REVIEWS! Instead of the mundane specification based reviews, I approach tech as if the audience had gotten to take the item home to play with it!…Cellphones, tablets, news, speculations. I am such a NERD and I love this stuff!
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SO HOW DID I GET TO BE A REVIEWER? =)
I have a bachelor of science from University of California San Diego in Cognitive Science, with a specialization in Human Computer Interaction. I studied neurophysiology and psychology, which included understanding how humans function (hormones, cognition, physiology) and what they want. For my specialization I had a chance to work with computers and fully understand how they have become useful tools for everyday life. I worked with web design, mathematics and programming. Then for my minor I took many courses in Digital Media Production.
All of these things have granted me the knowledge and discipline to be able to do what I do. When I was in my first 2 years of college I became interested in making videos. I started off showing my Tamagotchi collection and reviewing those; but, as time went by I started to gain many useful skills in Digital Media and I acquired all the needed tools to be able to film and edit. I started using my skills to make comedies and skits for either myself or for my college production classes.
From there I started to buy devices because I was crazy about mobile technology and was also not so happy with not being able to find reviews that told me everything I wanted to know about devices I was interested in. I didn’t have much money, but I have a large family who never used their phone upgrades. I worked and saved up for devices when I could upgrade and afford them.
Over time I got better and more knowledgeable. I started making a good amount of money from my videos.
I started going to tech conventions and met PR, like those from Samsung, whom I borrow devices from. Mostly, I still buy my devices! I do this so that I can remain objective! Also, the PR who let me borrow devices only let me keep them for a short amount of time and I need them for much longer to develop my in-depth reviews.
So now I continue to grow. I have high hopes for the future and really plan to expand my channel.
The big thing here is that people tell me all the time that they want to review technology. Many ask how I did this and how they can do it too. My explanation is that it is not easy and usually it requires a bit of resources and/or knowledge, much of which I gained from college. If you want to be a tech reviewer you must devote your entire life to it! This is not a profession where you can slack off or be half-hearted about it. I am fully devoted to my work and it is very difficult every day. It is not an easy job, though it is a rewarding one and I am thrilled to be doing this. I am not rich. I don’t have infinite resources. I just love what I am doing.
I do get bullied a lot and receive a lot of garbage/hate behavior from people. That part isn’t so nice but I guess it comes with the territory of being seen so often on the internet, where trolls can remain anonymous.
I am a really nice person. I am very level headed and down-to-earth. I don’t think that I am above anyone ever. If anything, I just want to help and make a difference if possible. It makes me so happy! I truly appreciate all of you who support me!